The issue hasn’t’ been helped by rumours that Blizzard was planning to reveal Diablo 4 at this year’s Blizzcon. It seems as though industry analysts have faith that Diablo Immortal will prove to be profitable for Activision Blizzard despite this less than ideal fan feedback. The game would likely be monetised in the same was as Diablo 3, with cosmetic items up for grabs for any players willing to pay for them. Wedbush told press that they believed the game would extend the franchise’s reach and audience, leading to it generating around $300 million once deployed around the world. This could lead to earnings of $2.52 per share annually. Since the Diablo franchise is so well know that would only serve to benefit and increase the game’s popularity.īrian Nowak from Morgan Stanley said that he thought Diablo Immortal could have over 200 million monthly active users once established. The game should attract the harder core mobile gamers in regions such as Asia. Timothy O’Shea, an analyst for Jefferies, said that Diablo Immortal should have been Activision Blizzard’s first big success in entering the mobile gaming market.
Instead they were shown what they’re calling a reskin for the mobile market.
Fans have been waiting an extremely long time between expansions for Diablo 3, and were even hoping to see something of Diablo 4 at the event. The outrage towards Diablo Immortal stems from the fact that the game is a smartphone version of the desktop MMO. So far the petition has 31,000 signatures. The fans spread into the comments of the trailer on YouTube using the same hashtag, all of which has culminated in a petition to cancel the game’s launch. The company is on track to see its lowest close since January thanks to fans taking to Twitter and spreading their outrage at the announcement for a smartphone-only Diablo using #NotMyDiablo. The effect of this outrage has spread to share prices for Activision Blizzard Inc. After the announcement of Diablo Immortal at Blizzcon fans of the franchise took to social media to express their outrage at not seeing any footage of Diablo 4.
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